Cookie Best Practice Advice

It's best practice to keep your customers informed about cookies, out of politeness if nothing else. So when you add Fresh Relevance to your shopping cart, you must include a statement such as the following on your cookie page. This means you get permission for Fresh Relevance's use of cookies along with all your other cookies:

This site uses cookies to keep track of how you use the shopping cart. This information may be used to offer assistance if you seem to be having problems, or to send special offers that relate to the products viewed, or to help us improve the Website. We will not sell the information to third parties.

The regulatory position in the UK and the rest of the EU is currently complicated and uncertain. But the latest EU cookie advice is as follows. This is part of a European data protection authorities opinion, as reported by the UK Information Commisioner's Office Website, visited on 11 July 2012:

Some cookies can be exempted from informed consent under certain conditions if they are not used for additional purposes. These cookies include cookies used to keep track of a user’s input when filling online forms or as a shopping cart

We believe this describes how the Fresh Relevance system uses cookies. So when you use it simply to send reminders and follow-ups integrated with your shopping cart, such as abandonment recovery emails, you do not strictly need extra cookie consent. But if you use Fresh Relevance for additional purposes, such as providing a data feed to personalise your bulk marketing emails, then you do need consent. Note that we are not lawyers and this is not legal advice. In any case, it's always polite to ask, so that's what we recommend.

If you also want to describe the cookies involved, they are as follows:

tms_VisitorID: stores a unique id for the device. This is used to keep track of your shopping, to send/show you offers that relate to the products viewed, so you can be contacted by email if you seem to be having problems, or to help us improve the Website. We will not sell or pass on this information to third parties.

tms_wsip: records whether the device has a modern web browser that supports a more efficient communication channel called "web sockets".