Localize offers and drive traffic to your bricks-and-mortar stores.
The shopper’s physical location has a big influence on their interests and needs when engaging with your emails or online store. Using geotargeting, you can treat customers differently based on where they’re located, ensuring that they see offers most relevant to their current context.
- Customize content based on a shopper’s location and interests.
- Increase footfall to your physical stores based on their proximity.
- Tailor recommendations based on a product’s location.
- Flexibly define geofences for stores, jobs, events or airports.
Comprehensive set of geotargeting features
Multiple location data sources
Fresh Relevance offers you various options to target shoppers based on location. Engage shoppers based on current or preferred location and display content specific to the shopper’s city, county and state or a set geofence. You can merge in a location from your ESP and CRM or store a value, i.e. an imported known location. Alternatively, you can use the shopper’s IP address to target their current geolocation.
Location-based dynamic content
Don’t waste precious marketing real estate by displaying a product, event or job that’s too far away from the customer. Filter content and recommendations based on the location and interests of each customer. The individual will only see products that are available near them and likely to meet their interest based on past purchases and browses.
Nearly half (43%) of shoppers prefer to try products in store before buying online. Connect clicks with bricks and encourage shoppers to visit the store closest to them by displaying store details, such maps and opening hours. If the nearest store is too far away, you can set a rule to direct the customer to your website instead.
We know that a person’s location isn’t always clean cut. For example, a person’s nearest store might not be the one that’s easiest for them to get to. That’s why we give you the option to override locations. You can define regions and store catchment areas using geographical coordinates, post code, proximity to a given location, or a custom-drawn map shape.
Why Fresh Relevance?
Provide a seamless cross-channel experience
With Fresh Relevance, you can engage and sell by providing a consistent experience across your emails and online store. Leverage location data across your bulk emails, triggered messages and website to engage shoppers across channels.
Test and optimize
Split tests make it easy to compare and optimize your geotargeting campaigns for conversions. Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.
Inject geotargeting into all your marketing tactics
Increase the relevance of cart, booking and browse abandonment messages by tailoring the content to the recipient’s location. Learn more >
Trigger pop-ups and popovers based on location data. Learn more >
Combine behavioral and location data to deliver 1-to-1 personalization at scale. Learn more >
Contextual dynamic images
Display dynamic content, such as banners, to address different geolocations. Learn more >
Personalize your suggestions based on the shopper’s location or availability at their nearest store. Learn more >
Ready to give geotargeting a go?
How does the technology work?
How long does it take to get started?
Will I receive help in the onboarding process?
Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.
How much does it cost?
Our unique pricing model is based on the average traffic on your website. So you can use the purchased solutions as often as you like, the costs will stay the same. Contact us here for a quote.