Testing and optimization

Testing & optimization

Use revenue-based reports and testing to optimize results.

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Effective personalization isn’t a case of set and forget. It requires ongoing monitoring, testing and fine-tuning. With Fresh Relevance’s comprehensive testing and optimization capabilities, you can test a hypothesis with just a few clicks and intelligently optimize strategies for maximum ROI.

  • Automatically optimize individual pieces of content, or the entire CX, across channels.
  • Automatically end tests on a set date or number of impressions and display the variant that generated most revenue.
  • Analyze your personalization campaigns in Google Analytics.
  • Determine the influence of the tested variable on results with control groups.

Comprehensive set of testing & optimization features

Auto Optimize

Harnessing AI, Auto Optimize ensures a highly relevant experience and produces faster results than A/B testing. You can automatically optimize individual assets, or the entire CX, across multiple channels. Optimize for many goals, such as increasing AOV, conversion, identification rate, site visits, average time on site and reducing web bounce rate.

Contextual Auto Optimize

Harnessing AI and real-time customer data, Contextual Auto Optimize ensures that each user sees the assets that resonate most with them. You can automatically optimize individual pieces of content, or the entire CX, across multiple channels based on the context of each user. Optimize for many contexts, such as day of the week, country, device type, purchases and predicted purchase price.

A/B testing and auto-ending of tests

Take the guesswork out of your website and email optimization and improve conversion rates by comparing the effectiveness of different variations of content, recommendations, notifications, overlays, and more against defined goals. You can automatically end A/B tests on a set date or number of impressions and display the variant that generated most revenue to everyone.

Google Analytics integration

You can analyze your A/B test results with our enhanced reporting, including data for non-clickable items, and/or send data directly to Google Analytics to enhance your dashboards and see the next steps taken by customers after interacting with personalized content.

Optimize Center

Test and optimize individual pieces of personalized content and entire cross-channel experiences from a single, easy-to-use page. From within Optimize Center, you can refine your personalization through A/B and MVT testing. Dive into up-to-the minute insight through real-time analytics and reporting to ensure every element of a campaign is working optimally.

Control groups

Attribute sales and provide a clearer view of the return-on-investment the platform is delivering. You can accurately assess the impact of your personalized experiences by selecting a small percentage of customers to be excluded from a specific type of marketing. This allows you to accurately and easily track the sales uplift from any digital marketing tactic used, such as a specific email trigger, or a piece of dynamic content.

Why Fresh Relevance?

A fresh take on personalization

Fresh Relevance is the comprehensive personalization platform for digital marketers that drives revenue and loyalty by delivering a targeted cross-channel customer experience. Powered by real-time data, Fresh Relevance seamlessly works with the existing martech stack, unifies siloed data and tracks all customer behavior to provide unique, actionable insights into each shopper.

One platform to collect data, analyze and personalize

Our platform gathers data wherever customers go, then brings it all together in one place with existing data, providing real-time behavior and insight combined with the power to act on it. The platform’s range of digital marketing tools is unrivalled and includes personalization, recommendations, triggered messages, dynamic contextual emails, social proof, campaign testing and reporting. Using machine learning, the platform helps select the most relevant tactics to guide customers along their journey across channels and devices.

We selected Fresh Relevance for its features but also the ability for us to have full control over how they are used. What’s more, the quality of support is exceptional.”
Toni Bowater, Digital Marketing Executive

Test and optimize all your marketing tactics

Onsite popovers

Grow your email list and reduce site abandonment with targeted capture forms and offers. Learn more >

Triggered emails

Drive loyalty by encouraging customers to buy from you again and again. Learn more >


Increase revenue by suggesting products and content based on the shopper’s unique interests. Learn more >

Dynamic content

Delight customers with targeted content that’s always up to date. Learn more >

Social proof

Drive conversions and engagement through FOMO and wisdom of the crowd. Learn more >


Localize promotions and drive traffic to your bricks-and-mortar stores. Learn more >

Behavioral targeting

Create granular segments to treat shoppers differently based on customer behavior and  lifecycle stage. Learn more >

Ready to give reporting, testing and optimization a go?


How does the technology work?

Fresh Relevance works quietly in the background of your site, capturing all available data. It tracks visitor behavior and product data using JavaScript, and combines that with historical transactional and stock level data from the eCommerce platform.

How long does it take to get started?

Setup is simple and doesn’t require extensive IT implementation. Fresh Relevance integrates seamlessly with all ESPs and ecommerce platforms. Simply enter your ESP log-in credentials and add one line of JavaScript to your website and you’re off.

Will I receive help in the onboarding process?

Our experienced onboarding team will take you through the steps so you can start generating more revenue from day one.

How much does it cost?

Our unique pricing model is based on the average traffic on your website. So you can use the purchased solutions as often as you like, the costs will stay the same. Contact us here for a quote.