dotdigital Integration

Real-Time Email Marketing for dotdigital

dotdigital is a very intuitive email marketing and marketing automation platform that integrates seamlessly with Fresh Relevance.   Fresh Relevance provides highly accessible live email content and real-time triggers to dotdigital and integrates with any e-commerce platform, even custom websites.

Open Time Agile Email

Fresh Relevance works with dotmailer to provide contextual email content that drives engagement with open time relevant messaging. This is a very flexible platform with many unlimited content types, so you can plan your budget precisely.  

  • Location targeted content
  • Countdown widgets
  • Web synced email content
  • Individualized coupons
  • Live social media feeds
  • Social proof widgets
  • Web-scraped content

Joined-up Email and Web Personalization

Today’s shoppers appreciate a personalized experience in emails and web pages. 

  • Universal content rules for every channel
  • Web and email product recommendations
  • Email to web real-time personalization
  • Behavioral targeting in email and web
  • Web content optimization

Sophisticated 1-2-1 Automated Emails

Shopping cart abandonment emails drive additional revenue and recapture lost sales, and so do many other advanced triggered emails made possible with Fresh Relevance and dotmailer.

  • Reducing price alerts
  • New stock availability
  • Browse abandonment
  • Replenishment triggers
  • All highly personalized with real-time content
Fresh Relevance Logo

Fresh Relevance is the comprehensive personalization platform for digital marketers that drives revenue and loyalty by delivering a targeted cross-channel customer experience. Powered by real-time data and machine learning, Fresh Relevance seamlessly works with the existing martech stack, unifies siloed data and tracks all customer behavior. Providing unique, actionable insights into each shopper, the platform helps select the most relevant tactics from an unrivalled range of digital marketing tools to guide customers along their journey across channels and devices.

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About dotdigital

dotdigital Group plc is a leading provider of email marketing and omnichannel SaaS technology to empower digital marketing professionals.

Their marketing automation platform is used by over 70,000 marketers in 156 countries worldwide, empowering global marketers to achieve outstanding results with superior tools and services.