Get more out of Data Axle and your martech stack
Power customer engagement through personalized email and website campaigns across all touchpoints.
Data Axle users choose Fresh Relevance to:
- Recover more shopping carts than with any other system.
- Design the recommendations strategy that best achieves their unique goals.
- Enrich Data Axle with transactional and behavioral customer data.
- Easily personalize the website with a user-friendly WYSIWYG editor.
Provide a customer experience that stands out
By joining up Fresh Relevance and Data Axle, you can drive customer loyalty by personalizing campaigns across email and the website.
Fresh Relevance collects real-time behavioral data and product data as customers shop and browse on the website using Javascript. The platform uses Machine Learning to analyze all data. It also offers a comprehensive set of digital marketing tools to personalize your Yesmail360i emails and website based on these insights.
Puts marketers in the driving seat
You can access and join up customer data, design sophisticated campaigns and make changes to your website content using our intuitive drag & drop editors.
Comprehensive set of cross-channel personalization tools
Features include dynamic content, social proof, behavioral targeting, advanced email capture, product recommendations and triggered emails.
Improved website identification rate
Fresh Relevance identifies more shoppers across channels and devices than any other platform which enables you to email more shoppers.
Quick & easy implementation
Thanks to the pre-built integration with Data Axle, getting started is just a question of entering your Data Axle API log-in credentials into Fresh Relevance and following the step-by-step set-up instructions within Yesmail360i.
To collect customer data and personalize the experience across channels, Fresh Relevance can be added to any website with a few clicks.