IBM Watson Customer Engagement Integration

Boost the potential of your Fresh Relevance platform.

Real-time Marketing for IBM Watson Customer Engagement

ALL the tools you need to deliver a real-time personalized experience to your customers. Fully integrated with IBM Watson Customer Engagement.

Fresh Relevance is a verified IBM UBX integration partner.

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Triggered Emails

Fresh Relevance joins up IBM Watson Customer Engagement (Silverpop/IBM Marketing Cloud) with your eCommerce store to drive automated emails like shopping cart abandonment and price drop alerts.

Social Proof

Real-time Social Proof tools apply social influence in any IBM Watson Customer Engagement email or any of your web pages. 

Exit Intent Popovers

Use data capture Popovers, utilizing exit intent algorithms that identify browsers who are about to leave before they do so.

Cross-Channel Personalization

Fresh Relevance works with IBM Watson Customer Engagement to provide a unique set of easy to use tools for cross-channel personalization.

Agile Email Content

All Fresh Relevance content is real-time relevant at email open time if in an email, or at page download time if in a web page.

eCommerce Integration

Fresh Relevance joins up Watson Customer Engagement to eCommerce store. Integrations include Magento, Demandware, IBM Websphere.

Behavioral Targeting

Target web visitors and email subscribers with unique offers based on their current and past behavior.

Social Content

Use any of your social content in IBM Watson Customer Engagement emails - all real-time relevant at the point of open.

Real-Time Reporting

Real-time interactive reports are available for every aspect of the FR platform including:

  • AB Testing
  • Email Content / Conversions
  • Web conversions
  • Trending Products
  • Abandonment and recovery
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Fresh Relevance is the comprehensive personalization platform for digital marketers that drives revenue and loyalty by delivering a targeted cross-channel customer experience. Powered by real-time data and machine learning, Fresh Relevance seamlessly works with the existing martech stack, unifies siloed data and tracks all customer behavior. Providing unique, actionable insights into each shopper, the platform helps select the most relevant tactics from an unrivalled range of digital marketing tools to guide customers along their journey across channels and devices.


IBM Watson Customer Engagement is a cloud-based digital marketing provider that offers email marketing, lead-to-revenue management and mobile engagement solutions. IBM Watson Customer Engagement uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. IBM Watson Customer Engagement powers the delivery of exceptional experiences for customers across the buyer journey by leveraging key data, providing analytical insights and automating relevant cross-channel interactions. As part of IBM, IBM Watson Customer Engagement helps make it easier to design meaningful customer experiences across applications, devices and time, accelerating today’s results and tomorrow’s ambitions. IIBM Watson Customer Engagement is trusted by more than 5,000 brands around the globe.