Real-Time Email Marketing for Bazaarvoice
Integrate Bazaarvoice reviews in Emails and Web Pages.
Fresh Relevance captures the Bazaarvoice reviews shown on your product pages, including scores and counts.
It can then use these review scores within product recommendations in all your emails and web pages.
This is a great use of social proof that encourages your shoppers to buy.
Fresh Relevance supports other reviewing platforms too, so this is for everyone, not just for Bazaarvoice. Click here to read more.
People use Social Proof not just when choosing between products, but as an indication of how trustworthy a website might be. If a site displays good reviews and appears to be popular, visitors are reassured that it is likely to be genuine.
A site that publicises its a good reputation by displaying its review scores is also thought less likely to sell faulty or substandard goods and/or services, as this could damage their brand’s reputation.
Social Proof is also vital when shoppers are faced with uncertainty, such as buying a product for the first time.
Although many websites display reviews and ratings on their product pages, what’s even more effective is adding these reviews to emails - especially cart and browse abandon emails.
This not only reminds customers of the products they have left behind but proves once and for all that purchasing is, in fact, the right choice. Read more.
More About Social Proof
User Generated Reviews and Ratings in Emails
How to Leverage Social Proof to Drive Online Sales and Engagement
Social Proof - The Secret Ingredient To Your Customer Lifecycle Marketing
Established in 2013 and based in Southampton, UK. Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content.
Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop.
Each month, more than 700 million shopper devices view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. Read more.