10 ways to personalize the customer experience with behavioral targeting

10 ways to personalize the customer experience with behavioral

targeting

Savvy marketers know that it’s ineffective to deliver the same generic marketing

content to everyone. The most powerful marketing uses different approaches for

different audiences – whether that’s new customers, top spenders, bargain

hunters or customers who are especially loyal to a particular brand.

Behavioral targeting and segmentation empower marketers to deliver messages

tailored to an individual’s preferences, lifecycle stage, and place in the buying

journey.

Customers benefit from a shopping experience that speaks to their needs. And

marketers can focus their resources on relevant communications that drive

conversions and boost loyalty.

Download the ebook to discover:

What data you need to collect

Benefits for customers and marketers

10 types of segmentation you should be using

The types of content that deliver results

07/01/2019 eBooks