10 ways to personalize the customer experience with behavioral
Savvy marketers know that it’s ineffective to deliver the same generic marketing
content to everyone. The most powerful marketing uses different approaches for
different audiences – whether that’s new customers, top spenders, bargain
hunters or customers who are especially loyal to a particular brand.
Behavioral targeting and segmentation empower marketers to deliver messages
tailored to an individual’s preferences, lifecycle stage, and place in the buying
Customers benefit from a shopping experience that speaks to their needs. And
marketers can focus their resources on relevant communications that drive
conversions and boost loyalty.
Download the ebook to discover:
What data you need to collect
Benefits for customers and marketers
10 types of segmentation you should be using
The types of content that deliver results