22 Website Personalization Stats You Need to Know, Now

As defined by Econsultancy, website personalization is "a digital marketing tactic used to make the customer experience more relevant to individual visitors".

Website personalization is also known as one-to-one marketing because that's exactly what it is, and it's become key for allowing eCommerce companies to stand out in today's cluttered digital media environment. We've compiled a list of marketing stats which will not only blow your mind but will prove once and for all why personalized marketing is the way forward (well hopefully anyway!).

Website Personalization

  1. 62% of companies are undertaking some form of personalisation in their marketing activity, and 44% personalize through their websites (Econsultancy)
  2. 93% of companies are seeing uplift in conversion rates as a result of website personalization (Econsultancy)
  3. Having a personalized homepage gives a 10% sales uplift (Fresh Relevance)

Product Recommendations

  1. 84% of consumers reported always or sometimes taking action based on personal recommendations (Neilson)
  2. 49% of shoppers would not object to having their buying behavior tracked if it would result in relevant offers (Accenture)
  3. 45% of online shoppers are more likely to shop on a site that offers personalized recommendations (Invespcro)
  4. 80% of consumers like when retailers' emails contain recommended products based on previous purchases (Internet Retailer)
  5. 74% of customers feel frustrated when website content is not personalized (Loyalty360)
  6. Personalized recommendations on email campaigns and product pages give a sales uplift of 3.5% (Fresh Relevance)


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Social Media

  1. 81% of people said they are influenced by what their friends share on social media (Market Force)
  2. 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer (Twitter)
  3. 59% of micro-influencers find Instagram the most effective social media platform to engage their target audience (BlogLovin')
  4. 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media (Market Force)

live twitter social media feed fresh relevance

Social Proof

  1. 2-6 positive customer reviews is enough for the majority of consumers to trust in the business (Bright Local)


  1. Displaying a Popover on your website increased email newsletter subscriptions by 800% (Fresh Relevance)
  2. The average conversion rate for all pop-ups is 3.09%. The top performers average 9% conversion rates. (Sumo)


  1. 25% of consumers say their in-store shopping experience would be made better by real-time, personalized offers (PWC)
  2. 12% of online shoppers choose their favorite retailer because of personalized offers/marketing (PWC)
  3. 44% of shoppers want brands to personalize coupons based on location (Episerver)
  4. 65% of customers are frustrated when discounts and promotions for retail stores are not personalized (Capgemini Consulting)
  5. 54% of consumers would share personal information with retailers to receive personalized offers, up from 51% in 2015 and 33% in 2014 (Accenture)
  6. 63% of consumers say they would spend more money with companies that personalized promotional offers (Transactis)


If we've successfully convinced you that web personalization is the way forward, why not get in contact with someone from our team?

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02/24/2017 Product Info