Cross-Channel Banner Optimization: 6 Outstanding Examples

How do you ensure your website visitors and email recipients are engaging with the most relevant content and messaging? When it comes to Fresh Relevance personalization, marketers have infinite creative control to target customers based on rules such as first-time visit, browse/cart abandonment, time-of-day, season, returning customer, and purchase history.

With Fresh Relevance banner rules, you can create relevant cross-channel creative messaging inside bars, columns, or boxes placed within your website and email. Easily assign customized banner rules based on a variety of behavioral and transactional variables stored within your single customer view. Customers are recognised across website and email at the point-of-open.

New visitors will see messaging to encourage a first purchase, returning customers see VIP copy that reflects their loyalty to your brand, and browsers of a particular product line see related product recommendations.

Here are a few examples of strategic personalization using cross-channel banner rules.


Acquire new customers  “You had me at hello”. First impressions are lasting impressions. Create a lasting first impression with customized banner rules for first-time visitors using specific creative and messaging that will entice a first purchase. Additionally, embed a form in your banner to capture email addresses for future promotional offers and messaging. 1. Welcome Banner Grow customer engagement  When you know your customer, you can nurture them into making a purchase. You’ve got information on them now, so you can use this in your homepage banner.Here are some great things you can do with that information: 2. Based on browse history Your banner can reflect what category someone has been browsing in. 3. Time Based Keep your banners up to date, from season to time of day. 4. Abandon Have they abandoned you or their carts? Then show them something to draw them back in! Retain those loyal customersers Loyal, returning customers will make up the majority of your sales. Keep them coming back to you and build a relationship using personalized, retaining banners. Here are some great ways to keep your customers: 5. Post Purchase You’ve reached the first milestone, they’ve made their first purchase, now you’ve got to start retaining them. 6. VIP Show banners that reflect how many purchases someone has made.

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05/25/2016 Product Info