The business case for sending Cart Abandonment Recovery emails is really quite simple, if you run a web store on one of the ever-increasing list of eCommerce platforms supported by Fresh Relevance.
- The benefit is a permanent increase in sales,
- The cost is a few minutes doing setup and a Subscription to Fresh Relevance if you like the results of a free 30-day trial.
- You just compare cost vs benefit, for your business. Seriously - do it today.
But what is this increase in sales?
For 7dayshop.com, the subjects of this case study, the immediate gain was 6%. Which was just the start - it subsequently rose much higher, as the Fresh Relevance system identified more shoppers and the 7dayshop team used it in more sophisticated ways.