Cart Abandon Rate Falls 7.2% Year-On-Year

Cart abandonment rate for Q3 2015 falls to 57.95%.

This shows that marketers are successfully addressing the causes of abandonment by optimizing their checkout procedures, following several years of worsening numbers.

Cart abandonment rate

 

Note that this is not the received wisdom from some others in the industry, who report higher figures. We think this discrepency is because of inaccuracies in their data. One big issue is that when a shopper starts on one device and switches to another to complete their purchase, Fresh Relevance doesn't count this as cart abandonment, and we can often detect and ignore this scenario. But some other systems mistakenly count it as abandonment followed by recovery, artificially inflating the figures for both. This technical issue matters increasingly as the number of multi-device shoppers increases.

 

Date Abandons
Q4 2013 59.96%
Q1 2014 64.37%
Q2 2014 65.35%
Q3 2014 65.16%
Q4 2014 60.51%
Q1 2015 62.85%
Q2 2015 59.61%
Q3 2015 57.95%

 

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10/02/2015 Industry Report