Cart abandonment rate for Q3 2015 falls to 57.95%.
This shows that marketers are successfully addressing the causes of abandonment by optimizing their checkout procedures, following several years of worsening numbers.
Note that this is not the received wisdom from some others in the industry, who report higher figures. We think this discrepency is because of inaccuracies in their data. One big issue is that when a shopper starts on one device and switches to another to complete their purchase, Fresh Relevance doesn't count this as cart abandonment, and we can often detect and ignore this scenario. But some other systems mistakenly count it as abandonment followed by recovery, artificially inflating the figures for both. This technical issue matters increasingly as the number of multi-device shoppers increases.
- Fresh Relevance Real-Time Marketing Report for Q3 2015
- How to Reduce Cart Abandonment
- How to Design Cart and Browse Abandonment Emails
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