7dayshop boosts conversion by personalization


“The Fresh Relevance team is very much an integral part of the 7dayshop team.  In partnership we share our ideas and whenever we need their expert help we can rely on them to have the right answers to whatever questions and challenges we pose them, whether it is a simple piece of advice, or doing some bespoke development work for our Black Friday plans,” Sam du Feu, IT and Marketing, 7dayshop..


7dayshop was founded in 1997 and has become an established online retailer of photography, digital and computer products for over a million customers.

The 7dayshop team works closely with Fresh Relevance’s expert Professional Services team and their work together is evident from the homepage. This dynamically displays products in several personalized sections, such as, "Other people are looking at".

This personalization is continued into the website navigation, where each product category is accompanied by personalized product recommendations. "We are making it easy for our customers to find what they want," explains du Feu.


7dayshop cites the conversion rate from its personalized homepage as more than 200% that of other pages.


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02/19/2015 Case Studies