cottages.com has achieved an astonishing 957% ROI

Quote

"We have achieved a 957% Return on Investment. Or, to put it another way every £1 invested with Fresh Relevance has returned £9.57." - Nick Smith, Marketing Director at cottages.com

Solution

From its head-office in Earby, Lancashire, cottages.com offers over 15,000 privately-owned properties located throughout the UK, Ireland, France and Italy.

Fresh Relevance and cottages.com worked together to introduce a browse and cart abandonment strategy. When someone who has registered their details with cottages.com in the past visits the site but does not make a booking, the company is able to ensure that they receive an email in their inbox within one hour of leaving the site.

Results

Working with Fresh Relevance has delivered many benefits for the company and its customers as Smith explains: "Receiving a timely email letting them know it is still available is really useful, as they can simply click on the link without having to complete the search all over again."

Update

When Cottages4You rebranded as Cottages.com around Christmas 2015/16 , the Fresh Relevance team updated our script for the new site and it continues to bring in extra sales just fine. We've since updated most of our own marketing (such as quotes) to refer to the new brand.

Cottages.com are now using more advanced features of Fresh Relevance. Read their second case study.

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01/12/2015 Case Studies