SOLETRADER Increases Email Revenues by 14% with the Help of Fresh Relevance’s Cart Abandonment Solution

Soletrader with Fresh Relevance

Background

SOLETRADER brings the leading footwear brands to the high street, with shops across the UK and a multi-channel online presence. The company also includes SOLETRADER OUTLET that offers at least 30% off RRP and SOLE for the most prestigious designer brands. The marketing team enlisted the services of Fresh Relevance to maximise online revenues, not only for its expertise in recouping lost revenue via Cart Abandonment Emails but also for its comprehensive suite of innovative SmartBlock features.

Solution

SOLETRADER is now benefiting from a personalized email automatically sent to a customer 30 minutes after a cart has been abandoned, reminding them of the products that remain in their basket and inviting them to "checkout".The company also introduced Countdown Timers into their weekly promotions email from SOLETRADER OUTLET and has used the feature to good effect in other sales activities such as the lead up to Black Friday.

Development

Digital Marketing Executive, Toni Bowater explains: “With Fresh Relevance we have added 14% to our email revenues and we expect to add an impressive 18% to our email profits in the following year. Compared to our bulk emails, our abandonment emails have a 1000% increase in click-through rates next to an open rate that is 333% higher.”


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01/17/2017 Case Studies