Sunuva uses cart abandonment strategy to achieve a significant return-on-investment from day one, increasing turnover by 8.9%


Says Jonathan Chapman, Head of cCommerce at Sunuva. “This gave us all the confidence and motivation we needed to explore the full range of services Fresh Relevance has to offer.”


Sunuva is a UK-based retailer of kids UV swimwear and beachwear that is validated by the British Skin Foundation. Its products are stocked in major department stores and independent boutiques all around the world, and the brand has a strong celebrity following. The company approached Fresh Relevance with the aim of increasing revenues from its eCommerce site.

Following cart abandonment, Sunuva and Fresh Relevance worked together on its website to introduce a far greater degree of personalisation, to improve the customer experience and drive revenue growth.


"Fresh Relevance provides an indispensable service," says Chapman. "Since we began working with the team we have received excellent support, technical expertise and account management, which has helped us to grow as a brand. For Sunuva this has been a winning formula."

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09/07/2015 Case Studies