"The flexibility offered by Fresh Relevance lets us tune and optimize the product ranges which we promote and helps us to maximize ROI"
- JIan Michael, Marketing Director, The Book Outlet
The Book Outlet Partnership is North America’s largest book wholesaler, with 1 million titles and 500,000 square feet of books.
Fresh Relevance collects behavioral data from the Book Outlet website. Their marketing team controls merchandising rules for which products to promote. Then Fresh Relevance delivers real-time, personal and crowd-sourced product feeds and recommendations, into web pages and emails, based on data such as product categories browsed.
The Book Outlet surpassed their original goals, experiencing a 27% sales uplift