Email testing: 5 things you’re probably doing wrong and how to fix them

Are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?

Many marketers perform email tests based on misinformation and could potentially be optimizing for the wrong result.

In this webinar, join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes - and how to fix them. Discover:

Five of the most common email testing mistakes.

How to fix your testing strategy.

A showcase of meaningful tests that drove results.

11/18/2019 How-tos