Social Media has grown by 2.3 billion active users (risen by 176 million in the last year) to total 3.17 billion internet users worldwide. 1 million new active mobile social users are added every day, that’s 12 each second. 91% of retail brands use 2 or more social media channels. Fresh Relevance provides integrations for three of the most popular Social Media channels; Twitter, Instagram, and Pinterest.
Instagram has 700 million active users monthly. 90 percent of Instagram users are younger than 35. Over 80 million photos are uploaded each day. Thanks to the digital age we live in, with smartphones and selfies taking over our lives, the ability to share images of your favorite products and brands has never been easier. London Fashion Week 2017 is demonstrating the importance of Instagram to fashion brands today with an Instagram following of 89.7k, and 1,533,738 posts on the social media platform using the hashtag #lfw. For fashion retailers, Instagram is a crucial social media platform to use in email and web strategies, due to the predominantly visual nature of the platform. Use Instagram to show your followers how great your clothes look, and to add personality and style to your brand.
The Instagram SmartBlock was created to serve any images from your brand’s Instagram account (can be the latest ones or shuffle between all) in your digital marketing. Images are populated based on the hashtags that are being recognized for each SmartBlock. For example #justarrived, #thisseason, #mensshirt, #shoes.
The individual images can be set to allow readers to click through to the Instagram post. The SmartBlock will help you to get more followers for your account as you can show it in any of your Bulk Emails, Browse and Cart Abandon Emails or web pages and encourage engagement.
Click below to try our Instagram SmartBlock in real-time:
In 2016, 24 percent of Internet users (21 percent of all U.S. adults) use Twitter. There are 500 million Tweets sent each day. That’s 6,000 Tweets every second. Reading this does it cross your mind how many of those 500 million daily could potentially be about your company?
Fresh Relevance created the Twitter SmartBlock that includes a real-time image of your (or anyone else's) Twitter feed in your emails and website. Readers can click-through to the tweets or a redirect URL of your choosing. This feature helps to get your Twitter feed and Tweets out to more potential customers by including the SmartBlock in your emails and web pages.
Click below to see how our Twitter SmartBlock works in real-time:
By 2016, 176 million Pinterest accounts have been registered, 100 million are active each month. Women dominate Pinterest: 42% of online women use the platform, compared with 13% of online men. The best time to Pin is Saturday from 8pm-11pm. 66% of content that users Pin comes from brand websites.
The Pinterest SmartBlock is an easy and fast way to include images of content from a public Pinterest board in real-time in your emails and web pages. The individual images allow customers to click through to wherever the content was pinned from, whether that is an Instagram post, a page from your store, or something else entirely.
Enjoy the increase in engagement as well as potentially in sales when customers click through while creating captivating real-time Product Recommendations within your personalized emails and web pages.
Click below to try our Pinterest SmartBlock in real-time:
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