Google Abandons the Promotions Tab Grid View/Image View

Updated April 2015. Gmail has abandoned the grid view trial. I quite liked it - especially for marketing content on behalf of image-centric sectors such as fashion or travel - but a lot of marketers made no attempt to support it. 

The Gmail team has confirmed the cancellation of Grid View, “It was an experiment which we decided not to pursue.”

See also: 

"Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images are buried inside your messages—and with only subject lines to go on, it can be a challenge to quickly pick out the deals and offers that interest you most. To help you find what you’re looking for faster, you can now sign up for a new field trial for Gmail that lets you view the Promotions tab in a more visual way." -  Aaron Rothman, Product Manager, Official Gmail Blog

This is brilliant for Fresh Relevance clients, because we can already deliver email content such as product suggestions and count-down timers as real-time images. We also let you use your real-time product data, in your emails, to populate the promotions tab with the product images that are relevant to each of your customers. We will ensure that clients can get maximum benefit from this new Gmail feature, and do it simply and easily.

Here's an example of one of our personalized Hero Images. Pretty much anything you can do in an email can be done in the Google Promotions grid view "in box", within an individually personalized image, from simple mail-merges like "Dear First Name Last Name", to personalized product suggestions as here:


Want to find out more?


03/26/2014 Product Info