In today’s digital world, options available to consumers are increasing at such a rapid pace, it is becoming harder to confidently know where to look or buy. Marketers are challenged with both attracting shoppers to their website and keeping shoppers’ attention once they have landed.
This year , travel marketers will increase their ad spending by 15.4% to reach $5.69 billion. Money and resources are allocated to get a shopper to a website, but then what do brands do with them once they are there? 83% of millennials allow travel brands to track their habits in exchange for a better, more individual experience. The ability to customize and cater to individual experiences is now easier and more important than ever before. See one of our customized Countdown Timers as an example:
Fresh Relevance has put together a Travel eBook that showcases in four sections how you can build customized experiences that capture the viewer’s attention and add value to your website by offering the most current and relevant content in real-time:
Website Personalization and Customization
When customers receive personalized attention to detail, and customized offers based on their individual preferences, they are more likely to engage with your website - leaving your competition in their tailwind.
Triggered Email Personalization and Customization
Using data such as destination, dates, budgets, categories and products browsed, even perhaps a birthday, you can build robust and highly relevant triggered email campaigns to increase sales uplift and engagement.
Real-Time Content Tools
With a well-designed marketing strategy and the Fresh Relevance customizable and personalizable Real-Time Content Tools the first results you will experience will be boosted engagement and revenue.
Data, Testing and Reporting
Data has the power to establish relationships previously found only in face-to-face bricks and mortar stores. Businesses drive revenue and effectively organize themselves based on collecting and analyzing data, testing for optimization and monitoring their success.