How to Design Cart and Browse Abandonment Emails

Shopping Cart Abandonment

About 65% of online shoppers who choose one of your products, and put it in their cart, leave without buying. Here's how you can design a shopping cart abandonment email to call them back!

* Easily recognisable in the inbox * Ideally no navigation bar, but you decide * Countdown Timer to drive urgency * May have basic personalization * Follows your website’s branding and tone of voice * Shows exactly what has been abandoned * Includes related product suggestions * Clear call to action that links to the checkout * Social Proof

Browse Abandonment

But 2/3 of online shoppers don’t get as far as the cart; they visit your site and browse products but never make a choice. Here’s how you can design a browse abandonment email to call them back.

* Easily recognisable in the inbox * Has a navigation bar * Shows one or more of the viewed products * Countdown Timer to drive urgency * Personalized Coupons * Does NOT have basic personalization * Clear content: focused on customer service * Related product suggestions and clear call to actions * Social Proof

The Results

cart and browse abandon results

Data and Links:

  • Sales Uplift Figures: These are from internal Fresh Relevance Ltd data and our Real-Time Marketing Reports (averaged over 6 months).
  • About 65% of online shoppers who choose one of your products, and put it in their cart, leave without paying. Here's more about how you can design a shopping cart abandonment email to call them back: How to Design Browse Abandonment Emails
  • But 2/3 of online shoppers don't get as far as the cart: they visit your site and browse products but never make a choice. Here's how you can design a browse abandonment email to call them back: How to Design Shopping Cart Abandonment Emails.
  • More details of cart and browse abandonment, see: Cart And Browse Abandonment Recovery.

Want to find out more?

Contact Us →  

More Related Links:

Updated to add new real-time marketing features in March 2016

03/17/2016 Infographics