How to Design Cart and Browse Abandonment Emails

Shopping Cart Abandonment

About 65% of online shoppers who choose one of your products, and put it in their cart, leave without buying. Here's how you can design a shopping cart abandonment email to call them back!

Browse Abandonment

But 2/3 of online shoppers don’t get as far as the cart; they visit your site and browse products but never make a choice. Here’s how you can design a browse abandonment email to call them back.

The Results

Data and Links:

  • Sales Uplift Figures: These are from internal Fresh Relevance Ltd data and our Real-Time Marketing Reports (averaged over 6 months).
  • About 65% of online shoppers who choose one of your products, and put it in their cart, leave without paying. Here's more about how you can design a shopping cart abandonment email to call them back: How to Design Browse Abandonment Emails
  • But 2/3 of online shoppers don't get as far as the cart: they visit your site and browse products but never make a choice. Here's how you can design a browse abandonment email to call them back: How to Design Shopping Cart Abandonment Emails.
  • More details of cart and browse abandonment, see: Cart And Browse Abandonment Recovery.

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Updated to add new real-time marketing features in March 2016

03/17/2016 How-tos