How to Put Hourly Black Friday Offers in your Emails

Live Example (Repeats Every Day):




Instructions for putting hourly offers in your emails (or web pages). The above example uses a simple banner smartblock for each offer and has a second slot showing an animated countdown timer.

Put Hourly Black Friday Offers in your EmailsSo shoppers will keep coming back throughout the day.STEP 1: Create a SmartBlock for each Offer* And another SmartBlock to show before Black Friday* Make them all the same type (e.g. all banners or all product recommendations).STEP 2: Create a single slot for all of them* Hover over the default SmartBlock and click Use.* Choose for Email personalization* Click Use the SmartBlock in a new Slot* Slot Name = Black Friday Offers* Click Save* Copy and paste the HTML into your EmailStep 3: Go to the Slot Rules* Click Content|Slots|Email Personalization* Hover over the Slot and click RulesStep 4: Create a Rule for Each Offer* Drag Within Time Period immediately below Rules for Current Slot* Drag your offer smartblock into it* Active Date = 2015-11-27* From = 09:00 (for example)* To = 10:00 (for example)* Click OKStep 5: Save* Repeat for all the offers and click SaveIdeal for Cyber Monday and other special days too!For more details, visit


More Information:

Q: Is it clickable? A: Yes, like all our real-time content.

Q. Can I use the same Slot in web and email? Yes, of course. We organize slots as two separate groups, for "Email Personalization" and "Web Personalization", because in our experience marketers almost always use different creative in these two places. But if you want you can use slots from either group in web and email.

Q. Can I edit the SmartBlocks and Slot Rules in real-time, to change what shoppers see, even after emails have been sent? For example if I made an error, or the main product that I'm promoting goes out-of-stock? A: Yes of course.

Q: I've run out of time! Can you do this for me? A: Yes, of course. Contact us for details ASAP.


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10/16/2015 How-tos