How To Use Real-Time Content in your Email Signature

Fresh Relevance is a massively-powerful system for real-time content, so marketing emails and web pages are fresh and relevant.

But it's not limited to that - you can use the same capabilities to add a real-time signature to all your business emails wherever they come from: desktop mail clients like Outlook, Webmail like Gmail, your marketing system, your bug tracking system etc..

For example here is my current email signature, which includes our Twitter Feed and a current announcements block. (Both are clickable):
 

Pete Austin CTO Fresh Relevance Ltd Real-Time Behavioural Personalisation.

Cool eh? You're looking at a little bit of ordinary HTML, the same as in my email signature, which contains two Fresh Relevance slots. When the email is opened, Fresh Relevance delivers a Smart Block into each slot, as a real-time image. Links are also updated in real-time, so the whole thing is clickable.
 

How to Create a Real-Time Signature like this for Your Emails

STEP 1: Follow the instructions in this Infographic to create a Twitter Feed SmartBlock:

• With Twitter ID = @TriggeredMsging,
• Title = Real-time Twitter Feed,
• and Number of Tweets = 3.

STEP 2: Create the Real-Time Announcement, using a WebCrop SmartBlock.

• Put your announcement content on a standard web page.
• Follow the instructions in this Infographic to create a WebCrop Smart Block to copy it.

STEP 3: Add the real-time content into your email signature:

• Design the surrounding HTML for the signature. (Here's mine for example).
• Paste the "Slot HTML" from the two SmartBlocks that you made earlier, into the signature HTML
• Copy the signature HTML into the signature in your your email client. (I save it in a .HTML file, load the file in a browser, copy it from there using using Ctrl+A Ctrl+C, then paste it at the end of my signature in my email client using Ctrl+V). Or you could read this infographic: How to copy HTML into your Gmail Signature.

And you're done!

Want to find out more?

Related Links:

• How to put a Twitter Feed in Your Emails.
• How to Put a Countdown Timer in Your Emails.
• How to Put Real-Time Product Recommendations in your Emails.
• How to Put Real-Time Web Content in Your Emails.
• How to change your Email Content - even after it's sent!
• How to Design Bulk Emails Using Fresh Relevance Features