Better Email Marketing with Real-Time Triggered Analytics

Better Email marketing with real-time triggered analytics. Just choose your analytics and they get automatically calculated and loaded into your ESP. No complicated integration!   [eCommerce -> Triggered Messaging -> ESP]  Start by treating the following users differently. This should make your email marketing more effective.   [New Customer]  Recognised by New Visitor or New Buyer Analytic Contact rate: Medium Send introductory offers, promises of assistance, explanations of value proposition   [Regular Customer]  Recognised because not in the other groups Contact rate: Medium Send regular emails   [Active Customer]  Recognised by Number of Sessions within 24 hours Analytic Contact rate: Fast Send regular emails   [Top Customer - please make the rate equal the active customer, but make two of the five boxes bigger with a bow]  Recognised by Purchased Value or Top Buyer Analytic Contact rate: Fast Send regular emails with additional high-value offers, VIP offers, perks, early deals   [Disengaged]  Recognised by Disengaged Visitor or Lapsed Buyer Analytic Contact rate: Slow Send re-engagment emails, unique offers,

Make your Email Marketing More Effective with Real-Time Triggered Analytics. Just choose your analytics and they get automatically loaded into your ESP. No complex integration! Start by treating these groups of shoppers differently to boost engagement and sales: New Customer, Regular Customer, Active, Top Customer and Disengaged.

Links:

  • Better Email marketing with Real-time Triggered Analytics.
    You want something simple to use, cheap to buy and configure, that doesn't require IT support, and that provides real-time ecommerce-based data straight into your ESP.
  • How Triggered Analytics can help you reach customer acquisition targets.
    There is a way of acquiring new customers through email... without buying third-party data. It comes down to using the data you have already in your email database. You just need to identify those people and speak to them in the right way.
  • Honeymoon e-Marketing
    Newly-weds and their honeymoons. They're like a BBQ and Australians, the Royal Family and Britain, a teenager and sarcasm. With one comes the other. What's the link to email marketing, I hear you impatiently mutter?
  • When is a Dollar not a Dollar?.
    If a business could successfully transform new subscribers or first-time purchasers into high-value repeat customers, they could be on the receiving end of a mind-blowing increase in sales and revenue.

Fresh Relevance: Real-Time Targeting

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08/29/2014 Infographics