20 questions to ask when considering an 'all-in-one' platform for personalization

With so many technologies available to personalize the customer experience, it can be daunting to review your martech stack. Should you opt for best-of-breed tools, or could an all-in-one software meet your marketing needs?

We've put together 20 questions to help you decide which approach is right for your business:

Download the guide for:

  • Questions to ask your team

  • What to ask your vendor about implementation

  • What you need to know about services and support

  • Crucial questions about functionality