Digital holidaymaker trend report - Luxury edition

Luxury travel is evolving. When it comes to booking a holiday, luxurious spas and Michelin starred food aren’t enough to win travellers’ loyalty.

So how can travel marketers make sure they understand the needs of high-income holidaymakers?

To get answers, we polled over 2000 consumers to understand:

  • The research and booking channels they’re using
  • Emerging technologies they’re interested in
  • The potential of social commerce
  • Biggest frustrations in the booking process
  • Marketing tactics that will keep them coming back

Read this report to identify opportunities to engage with affluent vacationers, and push ahead of the competition as luxury travel spend increases.