Digital holidaymaker trend report - Luxury edition
Luxury travel is evolving. When it comes to booking a holiday, luxurious spas and Michelin starred food aren’t enough to win travellers’ loyalty.
So how can travel marketers make sure they understand the needs of high-income holidaymakers?
To get answers, we polled over 2000 consumers to understand:
- The research and booking channels they’re using
- Emerging technologies they’re interested in
- The potential of social commerce
- Biggest frustrations in the booking process
- Marketing tactics that will keep them coming back
Read this report to identify opportunities to engage with affluent vacationers, and push ahead of the competition as luxury travel spend increases.