How to leverage social proof to drive online sales and engagement

Social Proof is a marketing technique used to turn website visitors into conversions, regardless of what the conversion is - it could be encouraging shoppers to make a purchase or moving them along the customer journey.

Here, we’ll explore some easy-to-implement social proof strategies you can add to your web and email strategy:

  • Real-time product popularity messaging
  • Ratings and reviews
  • Social proof product recommendations
  • Trending product feeds
  • Blending social proof and behavior

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