How to leverage social proof to drive online sales and engagement
Social Proof is a marketing technique used to turn website visitors into conversions, regardless of what the conversion is - it could be encouraging shoppers to make a purchase or moving them along the customer journey.
Here, we’ll explore some easy-to-implement social proof strategies you can add to your web and email strategy:
- Real-time product popularity messaging
- Ratings and reviews
- Social proof product recommendations
- Trending product feeds
- Blending social proof and behavior