A practical guide to joining the dots between teams to create personalized cross-channel customer journeys, increase efficiency and boost conversions.
Learn how to:
- Collaborate across teams on eCommerce tactics including product recommendations, data capture and social proof
- Map out cross-channel, conversion-boosting customer journeys that enhance the customer experience
See what's inside:
The pandemic has shaken up eCommerce. The initial closure of physical stores and extended periods spent at home saw online sales sky rocket, with a significant number of those consumers being completely new to online shopping.
This means eCommerce retailers and brands have been presented with an opportunity to convert a larger pool of consumers into customers and foster loyalty that could extend far beyond the pandemic.
However, as the pandemic’s impact continues to send shock waves through the economy, denting consumer confidence in the process, organizations have had to adjust their strategies accordingly.
The actions retailers and brands take now will have huge implications for their future. In order to succeed amidst less staff and tighter budgets, effective collaboration across teams has never been more crucial.
Read on to learn how eCommerce businesses can join the dots between teams to create personalized cross-channel customer journeys, increase efficiency, and ultimately boost conversions.