Making the most of a tough situation

5 tips for eCommerce marketing in difficult trading conditions

The retail sector has been one of the most affected by the global pandemic. As hard as it seems right now, marketers need to start planning for their comeback and create a path forward - including preparing for the likelihood of having to trade in tougher economic conditions.

Maximizing the value from the two most effective marketing touchpoints you own - email and web - provides online businesses with a great opportunity to claim a bigger share of the money that is being spent.

Download this ebook to discover actionable ideas on how to:
  • Engage new shoppers
  • Grow your email list
  • Recover lost sales
  • Convert loyal customers
  • Protect profit margins
See what's inside:

The retail sector has been one of the most affected by the global pandemic. As hard as it seems right now, marketers need to start planning for their comeback and create a path forward - including preparing for the likelihood of having to trade in tougher economic conditions.

For clicks-and-bricks retailers and pure players, it’s critical to drive maximum value from the most effective marketing touchpoints they own - email and the website.

Email remains the marketing channel that delivers the best ROI, at a fraction of the costs of other forms of marketing (including pay-per-click and paid social). Meanwhile, the website is your storefront to the world.

Offering an optimized experience through these two channels provides online businesses with a great opportunity to drive sales.

Now it’s more important than ever to have marketing tactics in place that:

  • Deliver ROI
  • Enhance CX
  • Build loyalty

Keep on reading to identify hands-on ideas on how to convert more shoppers into buyers.