Personalization buyer’s guide to identity resolution
The ability to identify users is a key requirement for creating personalized customer experiences, which is why a good identity strategy is among a business’ most valuable assets.
But with disparate data sources, consumer concerns over privacy and a cookie apocalypse on the horizon, businesses need to ensure the personalization software they implement will help them future-proof their identity strategies in order to continue benefiting from personalization.
With Chrome’s 2022 cookie phase-out deadline approaching, it’s crucial to ensure your personalization solution is up to the task.
In this guide we’ll equip you with the basics of identity, covering:
- Different types of cookies
- How leading browsers are treating cookies
- The impact on personalization
Plus, you’ll discover five key questions to ask your current or prospective personalization platform to ensure your personalization efforts are future-proof.