Personalization buyer’s guide to identity resolution

The ability to identify users is a key requirement for creating personalized customer experiences, which is why a good identity strategy is among a business’ most valuable assets. 

But with disparate data sources, consumer concerns over privacy and a cookie apocalypse on the horizon, businesses need to ensure the personalization software they implement will help them future-proof their identity strategies in order to continue benefiting from personalization. 

With Chrome’s 2022 cookie phase-out deadline approaching, it’s crucial to ensure your personalization solution is up to the task. 

In this guide we’ll equip you with the basics of identity, covering:

  • Different types of cookies
  • How leading browsers are treating cookies
  • The impact on personalization

Plus, you’ll discover five key questions to ask your current or prospective personalization platform to ensure your personalization efforts are future-proof.