Personalization buyer’s guide to identity resolution

The ability to identify users is a key requirement for creating personalized customer experiences, which is why a good identity strategy is among a business’ most valuable assets. 

But with disparate data sources, consumer concerns over privacy and a cookie apocalypse on the horizon, businesses need to ensure the personalization software they implement will help them future-proof their identity strategies in order to continue benefiting from personalization. 

With Chrome’s 2022 cookie phase-out deadline approaching, it’s crucial to ensure your personalization solution is up to the task. 

In this guide we’ll equip you with the basics of identity, covering:

  • Different types of cookies
  • How leading browsers are treating cookies
  • The impact on personalization

Plus, you’ll discover five key questions to ask your current or prospective personalization platform to ensure your personalization efforts are future-proof. 

 
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The ability to accurately identify users is a fundamental requirement for creating personalized customer experiences, which is why a good identity strategy is among a business’ most valuable assets.

But with increasingly disparate data sources, growing consumer concerns over privacy and a so-called cookie apocalypse on the horizon, businesses need to ensure any personalization software they implement will help them futureproof their identity strategies in order to continue reaping the benefits of personalization.

Almost half (43%) of companies say they’re not ready for the cookie landscape to change, but Chrome’s 2022 cookie phase-out deadline is approaching so it’s crucial to ensure your personalization solution is up to the task.

In this guide, we’ll equip you with the basics of identity, covering different types of cookies, how leading browsers are treating cookies and the impact on personalization. Plus, you’ll discover five key questions to ask your current or prospective personalization platform to ensure your personalization efforts are future-proof.