Retail social proof web and email checklist

Retailers have a range of social proof tactics at their disposal to improve the customer journey, increase conversions and build trust - all without investing time and money in content creation.

If you aren’t sure if you're using social proof for maximum impact, weigh up your current mix of tactics with this handy web and email checklist.

Download to find out if you’re making the most of:

  • Peer social proof – including ratings, reviews and UGC
  • Wisdom of the crowd – including popularity messaging and product recommendations
  • Celebrity and influencer social proof
See what's inside:

Whether it’s choosing a busy restaurant over a quieter one next door, or scrolling through social media for the latest fashion inspiration, consumers prefer to be guided by the wisdom of the crowd when making a purchase.

This is down to the psychological phenomenon known as social proof. When faced with a decision, we tend to follow others in order to make the best choice.

Retailers have a range of social proof tactics at their disposal to improve the customer journey, increase conversions and build trust - all without investing time and money in content creation.

Peer social proof: When making a purchasing decision, consumers look for unbiased sources of information including ratings, reviews, and customer photos (user-generated content).

Wisdom of the crowd: When faced with a lot of options, we tend to follow the logic that a group of people collectively makes better decisions than the individual. Highlighting what others are purchasing adds urgency and makes stock more desirable.

Celebrity and influencer social proof: Celebrity social proof adds a sprinkle of star dust to the brand image. Either a public figure endorses your brand in exchange for a fee, or is spotted using your product simply because they like it.

If you aren’t sure if you're using social proof for maximum impact, weigh up your current mix of tactics with this handy checklist…