Savvy Marketers Guide to Product Recommendations

Product recommendations can be a critical tool for marketers when deployed correctly. They are a great step toward personalizing the shopping experience and encouraging customer loyalty.

Experimenting with a mix of personalized and crowdsourced recommendations, social proof and your business rules can help you achieve the personalization online that was once only an option for physical stores.

And product recommendations aren’t difficult to implement.

In this guide, you'll discover: 

  • Reasons to offer product recommendations.
  • Types of recommendations available to even small online brands.
  • Basics of setting up a program. 
  • Examples of successful campaigns.