The dynamic content playbook
When you use generic, static content across channels, you limit the conversion potential of your marketing. Dynamic content solves this problem by displaying different messaging to each customer, based on their behavior, preferences and real-time context. Each user sees content that's timely, highly relevant, and encourages clicks and sales.
Download this ebook to explore the types of dynamic content you can easily add to your website and emails, and how you can take that content to the next level.
We'll walk you through:
- Types of scalable dynamic content.
- How you can use them to acquire, convert, grow and retain customers
- The data and technology you'll need to get started.