The Lookbook Series - Beauty

How 3 beauty businesses use personalization to increase conversions

Without being able to try on products when shopping online, and with fierce brand loyalty and extreme ends of the price spectrum, making use of the data available to you to personalize the customer experience is vital if you are in the online beauty industry. By personalizing your channels to each customer, you can create a seamless, tailored experience that will keep shoppers coming back when they run out or want to try a new product.

Download the lookbook to discover examples of 3 beauty brands and their use of personalization tactics, including:

  • Triggered emails
  • Product recommendations
  • Dynamic content
  • Social proof