The Lookbook Series - Pets

How 3 pet businesses use personalization to increase conversions

Pets are part of the family, and owners want what’s best for their furry (or non-furry!) friends. 

With online pet retailers, there’s often a lot of possible products customers can buy, such as different types of feeds, different collars… the list goes on. Personalization is therefore a key factor in helping shoppers find the right products for them, encouraging loyalty and increasing conversions.

Download the lookbook to discover examples of how three pet businesses create seamless and tailored customer journeys and increase conversions by using personalization tactics including:

  • Dynamic content
  • Social proof
  • Product recommendations
  • Triggered emails