The Retail Social Proof Barometer

Social proof tactics offer a cost-effective and scalable way to recreate the person-to-person experience by showing shoppers which products are resonating with their peers.

But with the broad range of possible social proof tactics available, finding the right mix for your brand can be tricky.

We matched the email and web initiatives of 50 IRUK Top 500 retailers with the opinions of 2000 British consumers to find out what consumers expect, and which tactics help lead to a purchase.

Read the report to discover:

  • The three pillars of social proof – wisdom of the crowd, peer and celebrity social proof
  • The tactics that shoppers expect when making a purchase decision
  • The brands that excel in social proof and the ones who are just scratching the surface
  • How to determine the right mix for your brand