Triggered email buyer’s guide: ESP vs best-of-breed solution

Ready to get serious with triggered emails but struggling to find the right solution to help you meet your business goals?

It's an important decision since you want to make sure you're allocating budget to a solution that will allow you to reach as many shoppers as possible with personalized, real-time content.

One option is to invest in a dedicated triggered messaging system, which will help tie your ESP and eCommerce systems together.

Another option is to automate triggered emails using your existing Email Service Provider (ESP).

In this guide, you'll discover the business case for each approach along with questions you should ask when choosing a provider.