Each learning path includes fundamentals to help you understand different personalization tactics, along with use cases and practical advice to empower you to implement each tactic into your marketing.
Discover what eCommerce personalization is, the difference between personalization and demographic segmentation, and how to get started.
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Learn more about the difference between non-personalized and personalized product recommendations, how to measure success, and what to look for in a product recommendation solution.
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Discover the difference between dynamic content and static content, learn more about types of dynamic content and how to implement dynamic content into your marketing.
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Learn what behavioral targeting is, the benefits of behavioral targeting, how it works, and examples.
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Discover the four types of market segmentation with real-life examples and learn how to monitor your segments.
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Find out more about browse abandonment, what causes it, and how you can combat it with triggered browse abandonment emails.
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Find out more about cart abandonment, what causes it, and how you can combat it with triggered cart abandonment emails.
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Learn more about the benefits of geotargeting and the difference between geotargeting and geofencing, along with several use cases.
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Discover what social proof is in digital marketing, how to add social proof to your website and emails and what to look out for in a social proof solution.
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Discover the benefits of testing and optimization, common testing methods, client-side vs server-side testing, and use cases.
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Discover what customer data management is, 5 best practices, and whether to choose a CDP vs DMP.
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