SOUTHAMPTON, UK – Fresh Relevance, the real-time marketing hub, today announced support for Klarna Checkout, the leading European checkout solution.
Klarna Checkout allows merchants to offer their customers a simple one click or touch checkout without filling out complicated forms, reducing the number who abandon.
“It is essential that every online retailer has a comprehensive cart and browse abandonment strategy in place in order to maximise sales,” comments CEO of Fresh Relevance, Mike Austin. “Fresh Relevance improves engagement and converts abandoned carts into increased revenue, whilst Klarna optimises the checkout process. It is the ideal combination and therefore no surprise that retailers are wanting to use both systems together.”
Klarna was founded in Stockholm in 2005 with the idea to simplify buying. Today, we're one of Europe’s fastest growing companies. In 2014 we joined forces with SOFORT and formed Klarna Group, the leading European payment provider. We serve 35 million consumers and work with 50,000 merchants. Our goal is to become the world’s favorite way to buy.
About Fresh Relevance
Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content. Fresh Relevance has more than 100 clients, including: Cottages4U, illy, Jigsaw, Kuoni, Moss Bros, Thorntons, White Stuff and 7dayshop.