This monthly report covers cart and browse recovery results for December 2014. (Previous report for November 2014; Next for Q1 2015)
In December 2014, our average client doing cart and browse abandonment made £109K extra sales for each £1M of turnover (29% more than cart abandonment emails alone).
This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails - both summary numbers and broken down by market sector.
Unbranded versions in different currencies: US Dollars, Euros, Pounds
- Sales uplift from real-time email marketing is slightly down at 10.93%, but this seems to be just randomness.
- Cart abandonment rates have fallen again and are flat across the year
- This is the last monthly report, because we now have figures for an entire year and there doesn't seem to be any significant pattern. Real-time marketing seems to work almost equally well whatever the date. So in future I'm going to produce these reports less often, possibly every 3 months.
- The usual warnings apply. There is a lot of variation in sales uplift across our clients even in the same sector - everyone is making money, but not equally so. And, as with all such data, there is room for error in these figures. The recorded results could be too high, because some customers were going to buy anyway even if we didn't send recovery emails, or too low because some were reminded by the emails but bought in a way that we couldn't measure. We do our best, but nothing is 100% accurate.
|Statistic||This Month Figures||Notes|
|Sales uplift||10.93% (7.79% from cart recovery plus 3.14% if browse recovery is done too.||Extra sales attributed to Fresh Relevance, compared to normal sales.|
|Sample Size||Over 1 billion page views||From a representative sample of Fresh Relevance clients worldwide.|
|Proportion of Carts Abandoned||58.49% by number||Number of abandoned carts/total number of carts.|
|Average Order Value of recovered purchase as opposed to regular purchases||43% Higher for a recovered purchase||Cart recovery emails.|
|Proportion of revenue from browse recovery||28.7%||Browse recovery revenue / cart+browse recovery revenue (for clients doing both)|
|Average return from a single cart recovery email||£18.38 ($27.87)||Cart recovery emails.|
|Average return from a single browse recovery email||£2.92($4.43)||Browse recovery emails (more of these are sent than cart recovery emails).|
Copyright © Fresh Relevance. You are welcome to reuse this data on public Websites, provided it is attributed prominently with a link to this page as follows: Data from Fresh Relevance Ltd.
Want to find out more?