Real-Time Marketing Report for February 2014

This is a monthly report by Fresh Relevance, to provide statistics on the effectiveness of real-time marketing. This report covers cart and browse recovery over February 2014. (Previous report for January 2014, Next report for March 2014)

Statistic February Figures Notes Sales uplift 12.54% (8.66% from cart recovery plus 3.88% if browse recovery is done too. This sales uplift from cart recovery of 8.66% breaks down into 9.46% for clients using our new identification feature vs 8.08% for clients not using it.) Extra sales attributed to Fresh Relevance, compared to normal sales. Sample Size for Cart Recovery data 40 million page views (less for the browse data) From a representative sample of Fresh Relevance clients worldwide, mainly in the USA and UK. Proportion of Carts Abandoned 63.80% by number
72.47% by value   Average Order Value of recovered purchase as opposed to regular purchases 33% Higher for a recovered purchase Cart recovery emails. Proportion of revenue from browse recovery 30.91% Browse recovery revenue / cart+browse recovery revenue (for clients doing both) Average return from a single cart recovery email £16.44 Cart recovery emails. Average return from a single browse recovery email £2.22 Browse recovery emails (more of these are sent than cart recovery emails).

Key observations:

  1. Sales uplift from real-time email marketing is 12.54% (8.66% from cart recovery plus 3.88% if browse recovery is done too).
  2. This total is about 2% greater than last month. Partly because because of the extra 1.4% sales uplift for clients using our new identification feature to recognize more shoppers.
  3. Like January, this report is aligned with a calendar month (2013 figures used one week from the previous month plus about 3 weeks from the stated month).
  4. The usual warnings apply. There is a lot of variation in sales uplift across our clients - everyone is making money, but not equally so. And, as with all such data, there is room for error in these figures. The recorded results could be too high, because some customers were going to buy anyway even if we didn't send recovery emails, or too low because some were reminded by the emails but bought in a way that we couldn't measure. We do our best, but nothing is 100% accurate.

Copyright © Fresh Relevance. You are welcome to reuse this data on public Websites, provided it is attributed prominently with a link to this page as follows: Data from Fresh Relevance Ltd.

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