Real-Time Marketing Report for Q1: 2016

This quarterly report covers cart and browse recovery results for Q1 2016: Jan-Mar. (Previous report for Q4 2015, Next report for Q2 2016.)

In Q1 2016, our average client doing cart and browse abandonment made £108K extra sales for each £1M of turnover (24% more than cart abandonment emails alone).

This infographic shows cart abandonment levels and the results from sending cart and browse abandonment emails.

Version in GBP (£)


Key observations:

  1. Abandonment Recovery emails remain as successful as ever after 2 years, despite being used increasingly heavily, and despite some success by marketers in reducing their cart abandonment rate.  
  2. Why haven't the increasing number of other real-time marketing capabilities that we provide affected these figures? See How to Design Cart and Browse Abandonment Emails. It's because those other capabilities are multichannel - they make all our clients' marketing perform better - so the proportion of sales from any one digital channel are unchanged. For example our clients who put product recommendations in abandonment emails tend to also put them in other marketing emails and also web pages, so the absolute sales increase but the proportions remain the same. 
  3. The usual warnings apply. There is a lot of variation in sales uplift across our clients even in the same sector - everyone is making money, but not equally so. And, as with all such data, there is room for error in these figures. The recorded results could be too high, because some customers were going to buy anyway even if we didn't send recovery emails, or too low because some were reminded by the emails but bought in a way that we couldn't measure. We do our best, but nothing is 100% accurate.


This Quarter Figures


Sales uplift

10.78% (8.19% from cart recovery plus 2.59% if browse recovery is done too.

Extra sales attributed to Fresh Relevance, compared to normal sales.

Sample Size

Billions of page views

From a representative sample of Fresh Relevance clients worldwide, who are doing cart and browse abandonment.

Proportion of Carts Abandoned

60.30% by number

Number of abandoned carts/total number of carts.

Proportion of revenue from browse recovery


Browse recovery revenue / cart+browse recovery revenue (for clients doing both)

Average return from a single cart recovery email

£21.29 ($30.70)

Cart recovery emails.

Average return from a single browse recovery email

£8.79 ($12.56)

Browse recovery emails (more of these are sent than cart recovery emails).

Copyright © Fresh Relevance. You are welcome to reuse this data on public Websites, provided it is attributed prominently with a link to this page as follows: Data from Fresh Relevance Ltd.

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