Real-Time Marketing Report for Q1 2018

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q1 2018: Jan-Mar.

In Q1 2018, our average client doing personalization made $30K extra sales for each $1M of turnover. They are mostly doing very simple personalization, so there is a lot more potential.

And our average client doing Cart and Browse abandonment made $105K extra sales for each £1M of turnover (30.36% more than cart abandonment emails alone).

Average identification rates for cart abandonment are 38.5%, and 10.7% for browse abandonment.

This infographic shows Cart Abandonment levels and the results from sending Cart and Browse Abandonment Emails.

Version in GBP (£)

 

Statistic

This Quarter Figures

Notes

Sales Uplift from Lightweight Personalization

3.00%

Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

10.54% (7.34% from Cart Recovery plus 3.20% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

58.94% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery

30.36%

Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average (median) return from a single Cart Recovery Email

$15.69 (£11.75)

Cart Recovery emails

Average (median) return from a single Browse Recovery Email

$2.46 (£1.84)

Browse Recovery emails (more of these are sent than Cart Recovery Emails)

Average identification rate for Cart Abandonment

38.5%

 

Average identification rate for Browse Abandonment

10.7%

 

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Related Links:

05/25/2018 Industry Report