Real-Time Marketing Report for Q1: 2020

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q1 2020: Jan-Mar based on the performance of Fresh Relevance clients.

In Q1 2020, our average client doing personalization made $80K extra sales for each $1M of turnover. 

And our average client doing Cart and Browse abandonment made $119K extra sales for each $1M of turnover (47% more than cart abandonment emails alone).

Average identification rates for cart abandonment are 39.4%, and 11.5% for browse abandonment.

 

Version in USD ($)

 

Statistic

This Quarter Figures

Notes

Sales Uplift from Lightweight Personalization

8.00%

Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

12% (6.4% from Cart Recovery plus 5.5% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

61.5% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery

46.30%

Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average identification rate for Cart Abandonment

39.42%

 

Average identification rate for Browse Abandonment

11.53%

 

Average return from a single Cart Recovery Email

£15.98

 

Average return from a single Browse Rcovery Email

£3.45

 

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04/01/2020