Real-Time Marketing Report for Q2: 2017

This quarterly report covers Cart and Browse Recovery results for Q2 2017: Apr-Jun. (Previous report for Q1 2017.)

In Q2 2017, our average client doing Cart and Browse abandonment made £113K extra sales for each £1M of turnover (26.7% more than cart abandonment emails alone).

This infographic shows Cart Abandonment levels and the results from sending Cart and Browse Abandonment Emails.

Version in GBP (£)

Key observations:

  1. The main thing of interest is how little these numbers change. Cart and Browse abandonment recovery emails are as successful as usual and cart abandonment rates are pretty flat.
  2. The usual warnings apply. As with all such data, there is room for error in these figures. The recorded results could be too high because some customers were going to buy anyway even if we didn't send recovery emails, or too low because some were reminded by the emails but bought in a way that we couldn't measure. We do our best, but nothing is 100% accurate. 



This Quarter Figures


Sales Uplift

11.27% (8.26% from Cart Recovery plus 3.01% if Browse Recovery is done too.

Extra sales attributed to Fresh Relevance compared to normal sales

Sample Size

Billions of page views

From a representative sample of Fresh Relevance clients worldwide who are doing Cart and Browse Abandonment

Proportion of Carts Abandoned

57.13% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery


Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average return from a single Cart Recovery Email

£20.62  ($26.93)

Cart Recovery emails

Average return from a single Browse Recovery Email

£4.10  ($5.34)

Browse Recovery emails (more of these are sent than Cart Recovery Emails)

Copyright © Fresh Relevance. You are welcome to reuse this data on public websites, provided it is attributed to Fresh Relevance and has a link to this page, for example Data from Fresh Relevance Ltd.

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Related Links:

10/06/2017 Industry Report