Real-Time Marketing Report for Q2 2017

This quarterly report covers Cart and Browse Recovery results for Q2 2017: Apr-Jun. (Previous report for Q1 2017.)

In Q2 2017, our average client doing Cart and Browse abandonment made £113K extra sales for each £1M of turnover (26.7% more than cart abandonment emails alone).

This infographic shows Cart Abandonment levels and the results from sending Cart and Browse Abandonment Emails.

Real-Time Marketing Report for Q2 2017

Version in GBP (£)

Key observations:

  1. The main thing of interest is how little these numbers change. Cart and Browse abandonment recovery emails are as successful as usual and cart abandonment rates are pretty flat.
  2. The usual warnings apply. As with all such data, there is room for error in these figures. The recorded results could be too high because some customers were going to buy anyway even if we didn't send recovery emails, or too low because some were reminded by the emails but bought in a way that we couldn't measure. We do our best, but nothing is 100% accurate. 


Statistic This Quarter Figures Notes
Sales Uplift 11.27% (8.26% from Cart Recovery plus 3.01% if Browse Recovery is done too. Extra sales attributed to Fresh Relevance compared to normal sales
Sample Size Billions of page views From a representative sample of Fresh Relevance clients worldwide who are doing Cart and Browse Abandonment
Proportion of Carts Abandoned 57.13% by number Number of abandoned carts/total number of carts
Proportion of revenue from Browse Recovery 26.70% Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)
Average return from a single Cart Recovery Email £20.62  ($26.93) Cart Recovery emails
Average return from a single Browse Recovery Email £4.10  ($5.34) Browse Recovery emails (more of these are sent than Cart Recovery Emails)

Copyright © Fresh Relevance. You are welcome to reuse this data on public websites, provided it is attributed to Fresh Relevance and has a link to this page, for example Data from Fresh Relevance Ltd.

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Related Links:

10/06/2017 Industry Report