Real-Time Marketing Report for Q2: 2018

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q2 2018: Apr-Jun.

In Q2 2018, our average client doing personalization made $30K extra sales for each $1M of turnover. They are mostly doing very simple personalization, so there is a lot more potential.

And our average client doing Cart and Browse abandonment made $107K extra sales for each £1M of turnover.

Average identification rates for cart abandonment are 41.2%, and 12.75% for browse abandonment.

This infographic shows Cart Abandonment levels and the results from sending Cart and Browse Abandonment Emails.

Version in GBP (£)



This Quarter Figures


Sales Uplift from Lightweight Personalization


Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

10.71% (7.14% from Cart Recovery plus 3.57% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

58.94% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery


Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average (median) return from a single Cart Recovery Email

$15.69 (£10.38)

Cart Recovery emails

Average (median) return from a single Browse Recovery Email

$2.12 (£1.66)

Browse Recovery emails (more of these are sent than Cart Recovery Emails)

Average identification rate for Cart Abandonment



Average identification rate for Browse Abandonment



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07/04/2018 Industry Report