Real-Time Marketing Report for Q2: 2020

This quarterly report covers Email and Web Personalization plus Cart and Browse Recovery results for Q2 2020: Apr-Jun based on the performance of Fresh Relevance clients.

In Q2 2020, our average client doing personalization made $80K extra sales for each $1M of turnover. 

And our average client doing Cart and Browse abandonment made $117K extra sales for each $1M of turnover (28% more than cart abandonment emails alone).

Average identification rates for cart abandonment are 41.1%, and 12.4% for browse abandonment.


Version in USD ($)



This Quarter Figures


Sales Uplift from Lightweight Personalization


Extra sales attributed to Fresh Relevance compared to normal sales

Sales Uplift from Recovery Emails

11.6% (8.3% from Cart Recovery plus 3.3% if Browse Recovery is done too.)

Extra sales attributed to Fresh Relevance compared to normal sales

Proportion of Carts Abandoned

59.75% by number

Number of abandoned carts/total number of carts

Proportion of revenue from Browse Recovery


Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)

Average identification rate for Cart Abandonment



Average identification rate for Browse Abandonment



Average return from a single Cart Recovery Email



Average return from a single Browse Rcovery Email



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08/01/2020 Industry Report