This quarterly report covers Cart and Browse Recovery results for Q3 2017: Jul-Sep. (Previous report for Q1 2017.)
In Q3 2017, our average client doing Cart and Browse abandonment made £116K extra sales for each £1M of turnover (26.7% more than cart abandonment emails alone).
This infographic shows Cart Abandonment levels and the results from sending Cart and Browse Abandonment Emails.
Version in GBP (£)
- Cart Abandonment is definitely improving. If you ignore our very early data from 2014, the numbers have ben getting steadily better for about 3 years. Congratulations to marketers, because this is will be due to improvements in checkout pages.
- Recovery emails using the Fresh Relevance system also seem to be improving, if you ignore the same early data. This is a surprise, because as more sites send cart and browse abandonment, you'd expect the playing field to become more level and the advantages to fade away, but this is not happening. I think it's a combination of factors: firstly we've been steadily improving our system and e.g. improving identification. And secondly marketers are sending better recovery emails, including e.g. product recommendations. These improvements mean that our customers may be drawing slowly ahead.
- The usual warnings apply. As with all such data, there is room for error in these figures. The recorded results could be too high because some customers were going to buy anyway even if we didn't send recovery emails, or too low because some were reminded by the emails but bought in a way that we couldn't measure. We do our best, but nothing is 100% accurate.
|Statistic||This Quarter Figures||Notes|
|Sales Uplift||11.27% (8.26% from Cart Recovery plus 3.01% if Browse Recovery is done too.||Extra sales attributed to Fresh Relevance compared to normal sales|
|Sample Size||Billions of page views||From a representative sample of Fresh Relevance clients worldwide who are doing Cart and Browse Abandonment|
|Proportion of Carts Abandoned||57.13% by number||Number of abandoned carts/total number of carts|
|Proportion of revenue from Browse Recovery||26.70%||Browse Recovery revenue/Cart and Browse Recovery revenue (for clients doing both)|
|Average return from a single Cart Recovery Email||£20.62 ($26.93)||Cart Recovery emails|
|Average return from a single Browse Recovery Email||£4.10 ($5.34)||Browse Recovery emails (more of these are sent than Cart Recovery Emails)|
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